Finish with a touch of highlighter down the middle of the nose and at the tip. Generally, they contour along the inner eye sockets, the bridge of the nose, and the sides of the tip of the nose.įor a thinner looking nose, lightly draw two lines down the sides of your nose, beginning at the brow bone all the way to the tip. Use any remaining product on your brush to contour your cheeks.īesides the V-line, Korean women also contour the sides of their nose to create a more defined silhouette. Next, contour all along your forehead and the sides of your face. Hence, many women use the darkest color in their contouring palette to fill in sparse areas, the same way you would fill in your eyebrows. For Asian women, hair loss is a common issue that often starts with a thinning hairline. The jawline is the area many Korean women feel is too wide, so the goal is to slim that area. Using a contouring powder like Etude House Personal Color Contouring Palette or a contouring stick like 3CE Duo Contour Stick, start by shading along the jawline. Instead of focusing on shadowing underneath your cheekbones, the goal is to contour around the periphery of your face. To achieve the K-beauty contour, you basically want to frame your face so that your face looks slimmer. The good news is, unlike the chiseled Kardashian look, the Korean style of contouring works well on almost anyone. Therefore, the focus in Korean contouring is creating the illusion of a slimmer face while maintaining the naturally flawless “no-makeup” makeup look. The western contouring style aims for chiseled cheekbones and sharp features, while in Korea, they prefer a smaller face with a “V-line” (as opposed to a more square jawline). This difference is also reflected in the K-beauty contour. While western makeup tends to look more “fierce,” with smoky eyes and arched eyebrows, the Korean makeup look is closer to a “no-makeup” look, with natural eyeshadow shades and healthy glowing skin.
Women in Korea have very different beauty standards from their counterparts in the West, and this can be seen in their makeup looks. Basically, it’s a way to reconstruct your face without going under the knife. So what is contouring?Ĭontouring is giving definition and shape to an area of the face using shading and highlighting to enhance one’s facial structure. If you’re not a fan of the Kardashian contoured look, you may like the K-beauty contour to achieve subtle but flattering dimension and structure. These days, Korean women consider contouring an essential part of their daily makeup routine - but with a twist.
Known for her “heavy” makeup look, Jessi says she contours her face on a daily basis.Ĭlockwise from top left: Music competition show Unpretty Rapstar’s breakout artist Jessi 2NE1’s CL Pony doing a contour for her Taylor Swift transformation.
Another contouring devotee is Jessi, the breakout star of the music competition show Unpretty Rapstar. Pony’s informative (and transformative) YouTube makeup tutorials has made her a worldwide beauty guru, and she even came out with a contouring palette as a part of her Pony Effect makeup collection. One of the first Korean celebrities to jump on this trend was Pony, the makeup artist for the K-pop singer CL. Kim Kardashian posted this shot of her war paint contouring method on Twitter beauty has been slow to pick up on the contouring trend, but since 2015, contouring has gained momentum in the K-beauty scene. In western countries, contouring has been around for a while - it started as a makeup artist technique used in theater and eventually in Hollywood by makeup artists like Max Factor in the 1930s and Kevyn Aucoin in the ’90s. But Kardashian did not invent contouring she only injected new life into the contouring makeup trend. If it weren’t for her, a lot of women would have no idea what contouring is. When we talk about contouring, you may think of Kim Kardashian and her famous contoured selfie back in 2012. The K-beauty contour is a pretty, subtle alternative, perfect for anyone looking to achieve that fresh, no-makeup look. Forget everything you know about over-the-top Kardashian-inspired contouring.
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